It allows brands to accurately measure an influencer's engagement rate and ensure their audience is actively interacting with their content. Can I use the TikTok Engagement Rate Calculator for influencer marketing?Ībsolutely! Our TikTok Engagement Rate Calculator is an excellent tool for influencer marketing. It's a valuable metric for both influencers and brands to understand their reach and impact. Understanding your engagement rate can help you evaluate the effectiveness of your content, refine your marketing strategy, and improve your connection with your audience. How can the TikTok Engagement Rate Calculator benefit me? The engagement rate is calculated by adding the total number of likes, shares, and comments, dividing it by the number of followers, and then multiplying it by 100 to get a percentage. How is the engagement rate on TikTok calculated? Our TikTok Engagement Rate Calculator is a unique tool designed to calculate the average engagement rate of your TikTok content, taking into account factors like likes, shares, comments, and followers. These statistics provide valuable insights for TikTok users and creators, helping them understand and estimate the level of engagement they can expect based on their follower count.įrequently Asked Questions What is the TikTok Engagement Rate Calculator? Lastly, for accounts with 1,000,000 followers and beyond, the engagement rate settles at 17.28%. Surprisingly, the engagement rate picks up a bit for accounts with 500,000 to 1,000,000 followers, reaching 17.02%. Similarly, accounts with 100,000 to 500,000 followers have a slightly lower engagement rate of 15.53%. For accounts with 5,000 to 20,000 followers, the engagement rate drops to 18.40%.Īccounts with 20,000 to 100,000 followers experience a further decline in engagement rate, averaging at 15.64%.
According to available data, accounts with 1,000 to 5,000 followers have an average engagement rate of 21.10%.Īs the follower count increases, the engagement rate tends to decrease. Different follower ranges tend to exhibit different levels of engagement. The engagement rate on TikTok can vary depending on the number of followers a user has. TikTok Engagement Rates by Follower Count
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